Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker – Details – Trove
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Advertising Management – David A. Aaker, Rajeev Batra, John G. Myers – Google Books
Amazon Renewed Refurbished products with a warranty. The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
Pearson India; 5 edition Language: Discover Prime Book Box for Kids. I recommend it for anyone with the least interest in marketing. East Dane Designer Men’s Fashion. AmazonGlobal Ship Orders Internationally. Write a customer review.
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Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy! Alexa Actionable Analytics for the Web. Product details Paperback Publisher: Signed out You have successfully signed out and will be required to sign back in should you need to download more resources. Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
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Advertising Management, 4th Edition
The book draws on and attempts to integrate three related disciplines: Customers who viewed this item also viewed. Bata overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.
Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Top Reviews Most recent Top Reviews. If You’re an Educator Download instructor resources Additional order info.
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